The Hour

A survey has found that a massive 89 per cent of women would opt to have a ‘boob jab’ injection in a bid to increase their bra size.

The non-surgical procedure helps women to enhance their busts without having to go under the knife, and can sometimes give a more natural look than breast implants.

The interesting figures were released before the launch of the cosmetic surgery TV chat show, MyFaceMyBody,  based on a survey of 523 people in Manchester and London during February this year.

And results showed women aren’t the only ones keen on boosting bra sizes, with nearly a quarter of men admitting they actually prefer real breasts to ‘fake' enhanced ones. A third of women also admitted that their partner or spouse would be happy to stump up the cash to get bigger breasts for them.

But it seems that many are worried about the repercussions of actually going under the knife, with 63 per cent of women saying their main concern of having a boob job is that their breasts would look fake, making the boob jab a more favourable option for many - despite well-publicised concerns about injections in the breast area.

Almost half of the women surveyed also believed, incorrectly, that implants can burst at high altitudes.

MyFaceMyBody presenter Stephen Handisides says that despite working in ther cosmetic surgery industry for years, he was surprised by some of the findings:“I hadn’t realised such a high percentage of women are dissatisfied with their bust size and so keen to try anything to do something about it," he said.

“While traditional breast augmentation surgery is still the most common way of increasing bust size, there is now a range of other approaches such as injectables, but I would urge any woman considering such a procedure to do lots of research about procedures, surgeons and likely results.” He added: “We’ll be covering exactly these issues in our first episode.”

MyFaceMyBody, which is a programme dedicated to cosmetic surgery, non-surgical procedures, cosmetic dentistry and general aesthetic treatments, kicks off on Tuesday, March 23 at 7.30pm on InformationTV, Sky Channel 166 and Freesat 402.